Unlike social media content, clients have the materials right in front of them, bringing a psychological understanding of “realness” that you would not get with digitall media. Handling a physical object has an element of sensory input. It’s something your brain remembers much more vividly than pixels on a screen.
POS materials like pamphlets and flyers are used to inform clients about the goods, services, and promotions available. Boost Sales- By highlighting special deals, discounts, and promotions, POS materials help promote impulsive purchases.
It is known that packaging design affects consumers’ perception of the quality of the product, which impacts sales. Seven out of ten customers decide which product they will purchase according to their visual perception – the one that has an eye-catching design ends up in the shopping cart.
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