/ Corporate Identity

This is how your business presents itself to the outside world. Although internal culture and values are integral to shaping company identity, the corporate identity definition applies to a company’s visual assets and brand design.

/ Branding Manual

Documents that explain how a brand should be presented in public and how people should come into contact with it. They are used not only by those working within the company, but also, most importantly, by those using the brand externally.

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