KNOW AND UNDERSTAND YOUR TARGET AUDIENCE
Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Divide your email list into smaller, more targeted sub-groups will allow you to promote your products or services in a more personalized manner.
FOCUS YOUR MESSAGE
The most effective emails have one clear message. If you have multiple messages to send, try breaking them up into a series of emails.
Reduce the length of your email until you can simplify no more. Keep in mind that more and more people are now accessing the emails on their mobile devices. So take the brevity approach and try to keep your emails as concise as possible.
USE A LOT OF WHITE SPACE
Keep your paragraphs short, use subheadings, add bullet points wherever applicable along with any mentionable facts. That’s how you get the undivided attention of your prospects and increase your chances of converting them. When compared to paragraph blocks, scannable content is more readable which indirectly improves your reader’s experience, leading to better sales in the long run.