1Twenty80 Goes Digital
Change is inevitable.
We had a chat with Edeline Goh, editor of 1Twenty80, the health and wellness magazine which explores lifestyle topics and beyond as she shares with us the journey of digitalising 1Twenty80 further.
Firstly, why did 1Twenty80 start off in 2016 with publishing physical magazines in a digitalised decade?
“Magazines still held weight in the community with some people who prefer to pick up a
magazine copy and flip through the pages as compared to reading from a screen.”
Imagine this practice standing in the face of the advancing digital world where information was readily available at the palm of your hand with a few swipes.
1Twenty80 stood by their decision to produce information in print form.
There was a strong belief that there will be enough people who prefer reading printed materials.
While the magazine capitalised the traditional print media to distribute information, they also established an online presence to make information accessible for those who like to read digitally.
Sadly, time passed by and the once steady interest in print was slowly fading as predicted.
Within a few years, several health-related magazines disappeared from the shelves until only one health magazine stands: 1Twenty80.
The Turning Point
In 2020, everything changed when the pandemic hit and altered the way people lived.
How did it affect the modus operandi of 1Twenty80?
“Things took a turn for us and we had to explore new ways on how to keep in touch with readers.”
This is exceptionally crucial given the COVID-19 situation which threatens to harm everyone’s well-being.
Edeline elaborates that the team was faced with a moment of truth and this encouraged them to place a bigger focus on the magazine’s digital platforms.
1Twenty80 had to embrace more technological ways to stay afloat or even survive this crisis that is plaguing more than just people’s health but small businesses as well.
“We had to improve our magazine in a digital sense with website development,
digital marketing and internally adjusting the production schedule to provide more current and timely information.”
Towards a Personalised Wider Reach
Moving forward, what is the future of 1Twenty80?
“First and foremost, we want to continue being a reliable source for
health information, motivating the young and old to achieve a preferred lifestyle.”
Expanding their reach, 1Twenty80 has a definite hope to connect to a wider audience beyond Malaysia with content that is tailored to not only Malaysians but other Asian readers.
This goal is because a typical online search for topics on well-being will result in ample information based on a Western lifestyle but there is a major lack in health and wellness content tailored to the Asian way of life.
A healthy lifestyle: Balanced diet of nutritious food and exercise, among other things.
Speaking of differences in cultures, Edeline plans to make the content multilingual with more language options that will allow various readers to understand the content better.
The magazine aims to deliver more educational and fun content where readers can easily refer to 1Twenty80’s online platforms to access credible health information anytime.
“As a health and wellness content provider, I view success as the
opportunity to collaborate with well-being experts around the globe
and ultimately, inspiring individuals across Asia and beyond.”
From left to right: Ridzvaani Nagarajen (Junior Writer), Yap Siew Yee (Graphic Designer), & Karen See (Managing Director)
Taking the Leap
The takeaway from what 1Twenty80 experienced is:
Either keep up with the change of times or stop evolving and become obsolete with things of the past that stopped working.
Many small companies which started offline are struggling to keep their businesses up to date with other companies already comfortably positioned online.
1Twenty80 was willing to take the leap into the digital world in order to expand the reach of their content to more audiences through the Internet.
Don’t lose out on this digital race.
Keep yourself updated with these changing times; we can help you.