The 3 most powerful visuals you will ever need to explain complicated data is either a pie, a bar or a line chart. According to Nancy Duarte, author of Datastory : Explain Data and Inspire action through story, she explained that the avalanche of data acquired is meaningless when we are unable to story tell the insights. She made these comments in the recent Paul Michelman podcast interview on “Every Number tells a story” on 12 November 2019. Nancy’s conclusion was based on observations derived from years of poring through mountains of presentations by top companies and brands around the world.
In 2016, Dalton, Akinc, & Kane ( 2016) embarked on a survey of 401 Instagram users in United States aged between 18-33 (Millennials) to determine brand loyalty to retail brands. The purpose of the survey was an attempt to measure brand social media following co-relating to the intention to purchase. There is no conclusive evidence of direct relationship to sales yet. For most digital marketing managers today, it’s extremely difficult to pin point the value of social media to direct sales conversion. Are we able to measure or quantify these observations?
One of the most common questions I received from clients, partners, associates, and business colleagues is the frequency and reach the question. How many impressions a consumer should see or rather frequency (the number of times a target audience sees a product/brand ad)? How far and wide should my message goes out to or how wide must we cast our messaging net?
In the latest Star Wars finale, Rise of Skywalker, there was a touching scene when C3PO remarked: “let me look at my friends one last time”. Echoing through this statement, it literally feels that robots have demonstrated emotional ties typical in a human relationship. Fortunately, it has not. Robots are not able to have a wandering mind according to Henry Wang. He rightfully said that the inability for robots to have a wandering mind makes it ideal for high productivity works and no downtime engagement. (Waytz, 2019)
Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Divide your email list into smaller, more targeted sub-groups will allow you to promote your products or services in a more personalized manner.
As the world unwinds and gravitates towards year-end holidays, let’s take the opportunity to reflect and celebrate the current year and re-sharpen our laser focus for next year. Taking a page off from reading from an article on the mental benefits of vacationing in somewhere new authored by Todd Kashdan published in Harvard Business Reviews (Kashdan, 2019), perhaps this is also a golden opportunity to interject a twist into your travel plans.
One wonderful way to persuade and influence has been storytelling. We tend to remember and recall better when we are exposed to stories as part of storytelling. It is no surprise our emotional being connects immediately when we recall stories shared with us in our journey of life. From how my grandparents survived through world war two through working and cultivating the land when food was scarce. The story of how my eldest boy said papa or when the time he rode his bicycle successfully the first time. Stories have been known to be passed down through generations as it was advocated in biblical times when parents are commanded to write the laws of the Lord in their hearts and share these stories to the next generation for continuity.
Digital natives who are born from 1981 – 1996 in Malaysia or commonly labelled as Millennial are taking centre stage in decision making roles. According to data presented by MCMC (Malaysians Communications and Multimedia Commission), there are over 36 million mobile subscription with mobile broadband enabled in Malaysia. This represents almost 112% penetration of the total Malaysian Population. According to the statistics department of Malaysia, there will be over 35% of Malaysian population above the age 20 to 39 years old in 2020. (Statistics Department of Malaysia, 2019)
According to The CMO Survey conducted by Duke University sponsored by the American Marketing Association (Moorman & Kirby, 2019), online e-commerce sales remains a low 10% mix in comparsion to 90% physical stores contribution in America.