Month: January 2020

One of the most common questions I received from clients, partners, associates, and business colleagues is the frequency and reach the question. How many impressions a consumer should see or rather frequency (the number of times a target audience sees a product/brand ad)? How far and wide should my message goes out to or how wide must we cast our messaging net?

In the latest Star Wars finale, Rise of Skywalker, there was a touching scene when C3PO remarked: “let me look at my friends one last time”. Echoing through this statement, it literally feels that robots have demonstrated emotional ties typical in a human relationship. Fortunately, it has not. Robots are not able to have a wandering mind according to Henry Wang. He rightfully said that the inability for robots to have a wandering mind makes it ideal for high productivity works and no downtime engagement. (Waytz, 2019)

Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Divide your email list into smaller, more targeted sub-groups will allow you to promote your products or services in a more personalized manner.